Finding donors for your cause is like hunting for the proverbial needle in the haystack, maybe tougher. And when you throw in the expectation of a healthy donor life time value relationship into the mix, it’s a lot more complicated. Madlen’s 15 + years of NonProfit and 20+ years of Direct Marketing experience improves the odds in your favor significantly… a lot more significantly....Read More
Moving from the rough and tumble of New York life to rough and tumble of direct marketing at TCI Direct in California, Madlen learnt the ropes doing everything from management of client relationships, marketing strategy, execution of direct marketing campaigns based on client goals, generating income for clients.
From there, she moved to Grizzard Communications with a focus on nonprofits. She headed Grizzard Media for close to a decade and was responsible for creating, developing and implementing strategic, integrated, multi-channel marketing campaigns for many highly recognized nonprofit organizations in the United States and Canada.
Looking to find her niche, Madlen founded Donor Detectives that’s solely focused on donor acquisitions. “Larger agencies have one or 2 specialties and they dabble in other areas just to have seemingly a more complete approach. I established Donor Detectives to provide a truly complete prospecting package focused only on new donor acquisition.”
...Read Less