DISCOVERY AND ANALYSIS

Before we begin, it is important for us to spend time with you and learn about the nonprofit organization. We love analysis so much that we invested in a proprietary software that helps us look at the campaign performance from every possible angle. The software helps us look at data on the most granular level, zip code, and at the highest level of the overall campaign performance and every level in between. Lists, packages, mail dates, and zip codes are analyzed for every client, and individual strategies are developed for each one.
Often organizations have utilized our services as their thought leadership. This is where we all come together and come away with breakthrough thinking that seriously makes life better!

Multichannel Marketing Integration

This is our specialty! We have a very precise understanding of nonprofit organizations because we have been working with them for more than 15 years. We have learned as much from our failures as we have learned from our successes. We work with each organization to understand their pain points and find solutions through our network of seasoned professionals and then to deliver a solution specific to their problems. It is certainly not one-size-fits-all, regardless of the size of the organization.

Mail Marketing

Direct response mail continues to bring in the highest number of donors and revenue as well as drive revenue online. We all know that any one channel does not work on its own. It is all about brand message, engagement, consistent communication, and convenience for a prospect to donate.

Digital Marketing

We help make life easier by clearly defining how Digital Marketing is used to acquire prospect names, convert them into donors, and retain them through engagement strategies. Our proven strategies combine the right amount of Digital Marketing channels to deliver the best results at key times of the year. It is all about balance, consistency, and frequency!

Traditional Media

Through the test of time, Traditional Media remains the most visual unconscious impact on prospects. The key is finding the right mix of Traditional Media using the right integrated creative messaging that impacts the right constituent base that can be converted into donors.

Creative Counsel

Creative is one of the most important factors in how an organization is able to communicate the value of its service and how to tap into a donor’s interest point. Bad creative can crash a campaign. Missing information can cause data-entry grief. And a lost message can decrease donor trust, causing a slow decline in retention. Creative testing against analysis-supported controls are vital. It is an ever-changing challenge and needs to be constantly pushed to improve. How can an organization efficiently and affordably customize creative to be individual-donor centric?

Creative Audit – Creative with analysis can strengthen the results of future campaigns.
Creative Review – Get fresh eyes to catch issues that may be right in front of you.
Creative Services – Most of our clients already have a strong creative department. If this is not, we have a network for you.

Consulting Services and Secondary Areas of Service

– Donor Development Journey
– Website Audit/Development
– Ethnic Marketing Strategies and Implementation
– Video Story Telling
– Guerilla Marketing
– Compliance Programs

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