Integrated Multi-Channel campaign for FeedMore to maximize Holiday 2014 donations
Holiday Season is synonymous with giving. It’s also the time that nonprofits look towards to spread their message about the causes they look to support and impact and expand their donor base. Find out how Donor Detectives helped FeedMore, Central Virginia’s hunger-relief leader with an Integrated multichannel campaign to maximize donations during Holiday 2014. By adding new digital components to the media mix, combined with an all-new acquisition strategy, we impacted the key metrics of #donations and donation amount.…Read More